We’ve all used the internet to search for something specific. We know that once we type in a phrase in Google, we’ll get a list of websites relating to our search.
However, for those of us who have WordPress websites, we often wonder how we can get our sites to pop up when a relatable search is entered in Google. This is all part of learning how to use WordPress correctly.
Basically, the way you are going to get your WordPress websites to pop up in a Google search result is by using the right Search Engine Optimization (SEO) techniques. Once you learn how to use WordPress, you’ll find that it’s not difficult to improve your websites’ rankings and traffic as you’ll be able to get search engines to effectively pull information from your websites!
So, how can you achieve this?
The Expensive Way
Many website owners hire Search Engine Optimizers to help them with their SEO woes. These professionals will look at your websites and review your content. Then they’ll work to build keyword searches, provide location specific statistics and help establish a website development plan. Sounds great, right?
While these services do work, keep in mind that they aren’t free. Often, these services are pretty expensive, causing many people to try it on their own first.
The Inexpensive Way
The good news for you is that you have WordPress websites, making it possible for you to improve your websites’ presence and visibility on the Internet, by yourself, without spending a lot of money. WordPress has several different plugins that will help you do this in an easy, affordable manner. However, there are some rules you should know first.
Titles are Important – Research has proven that titles are very important for how well an article or website ranks in the search engine. You want to have your SEO keywords/phrase towards the beginning of your title if at all possible because they will receive more attention by search engines and viewers.
Improve Speed – Search engines don’t just create a list of search results randomly. Often times, the websites at the top of the results will load much more quickly than those towards the bottom. Why? Search engines look at load time when they compile lists. Therefore, work to improve the speed of your website’s load time by increasing cache speed, removing unnecessary code and toning down the videos.
Tag Each Post – If you want to increase your web presence, then you have to tag each one of your posts with the keywords, or similar keywords, used in the post. You can also link various articles together by inserting links within your content to improve site visibility.
Reduce Number of Outbound Links – Finally, once you get visitors, you want to keep them. Do this by reducing the number of outbound links you have on your website. Yes, it’s good to provide your readers with a way to find additional information, but when you have too many informational sources in your sidebars, you’re encouraging readers to leave.
The Advantage of WordPress
If followed, the above tips will help you improve your WordPress websites presence and visibility on the Internet. The advantage you have with WordPress is that is helps you do several things that other platforms don’t. These include defining titles, tagging, linking to related posts and including optimized descriptions.
In addition, WordPress is incredibly easy to use once you learn the basics. This gives individual business owners, like yourself, the ability to build customized sites on their own, saving a ton of money. You’re also able to use specific search engine optimization techniques through WordPress plugins that you can’t do elsewhere, saving you the additional expense of hiring a professional to do it for you.
I’ve got a free WordPress Setup checklist to help you include all the important features of a great site! Check it out!