I got a great question from a coaching student that went a little something like this:
“Hi Angela, I’m confused about why I would have an email sign up form on my website and an RSS feed. Can you explain the difference between email newsletter forms and RSS feeds?”
Let me start by explaining the difference between Newsletter & RSS
Email Newsletter/List – This is a list of emails that you hold onto that you can send emails out to.
RSS – Your site has a link that’s called an ‘RSS Feed’. WordPress makes this automatically when you create your site. Anyone who wants can take that RSS feed and put it into a ‘Feed Reader’ and then they will get instant updates to that reader whenever you create a new post.
So – to answer your question there are a few ways to deal with Newsletters and feeds:
1. Have your newsletter with the sign up form on your site (always recommended). Also have a link to your RSS feed. Your readers choose one or both (I do this).
2. Combine your newsletter AND your RSS feed into one form. People fill out the form and they can get your email updates AND your blog updates. This only works if you are using Aweber to deliver your emails though (I think) because Aweber lets you automatically send out your blog posts through your email list.
3. Just do newsletter and don’t worry about RSS. Most people who know how to use RSS will be able to ‘discover’ it through their feed readers just by putting in your website link.
Ultimately it’s all about allowing your readers to access your content. You want to give them access they can understand and make it easiest for them to consume the content you’ve taken the time to write for them!
Hope that helps